Which innovative market research technique did Target use in 2012 that analyzed geographic shopping patterns to predict customer pregnancy before family members knew?

Geographic Information Systems (GIS) have revolutionized market research in the retail industry. Companies now leverage spatial data to make strategic location decisions, understand regional consumer preferences, and optimize their distribution networks. This poll tests your knowledge about a groundbreaking market research technique that transformed how retailers understand geographic customer data.

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Predictive analytics based on purchase history and location data
GPS tracking of shopping carts in physical stores
Social media sentiment analysis by zip code
Demographic clustering through census tract mapping