Which gaming collaboration strategy first pioneered the concept of a virtual concert within a game that attracted over 10 million concurrent viewers?

The gaming industry has seen remarkable brand collaborations that have transformed virtual worlds and player experiences. These strategic partnerships have created unique in-game events, exclusive content, and unprecedented marketing opportunities. Test your knowledge about one of the most successful gaming collaboration strategies that changed how brands interact with virtual environments and gaming audiences.

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• Fortnite's Travis Scott Astronomical concert series (2020)
• Roblox's Lil Nas X concert experience (2020)
• Minecraft's Block by Blockwest festival (2020)
• Grand Theft Auto Online's After Hours DJ sets (2018)

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