Which innovative retail approach revolutionized Broadway ticket sales in the 2010s, leading to record-breaking box office numbers?

The performing arts industry has undergone significant technological transformations in recent years, particularly in how shows are marketed, tickets are sold, and performances are distributed. This trivia question explores an innovative retail approach that changed how Broadway shows connect with audiences and sell tickets, creating new revenue streams and accessibility options for theater productions.

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Dynamic pricing algorithms that adjust ticket costs based on demand in real-time
Blockchain-powered ticket sales eliminating scalping and counterfeits
Subscription-only access requiring annual memberships to purchase tickets
Exclusive mobile app purchases with tiered early access based on previous attendance