Which company introduced the first modern loyalty program in 1896 that used 'trading stamps' customers could collect and redeem for merchandise?

Before digital rewards apps and plastic cards, loyalty programs had a fascinating history that shaped modern retail strategies. This trivia explores a pivotal moment in loyalty marketing history that revolutionized consumer behavior and created a template for programs we still use today. Test your knowledge about how retailers have historically incentivized repeat purchases and customer retention through innovative loyalty mechanics.

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• Sperry & Hutchinson (S&H Green Stamps)
• Montgomery Ward's 'Reward Points'
• Sears Roebuck 'Collector's Club'
• Woolworth's 'Preferred Customer Tokens'

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