Which film pioneered the use of an alternate reality game (ARG) as a major component of its marketing campaign, creating an immersive experience that unfolded across websites, phone numbers, and real-world events?

Test your knowledge about one of the most innovative advertising campaigns that revolutionized film promotion in the digital age. This campaign changed how studios approached marketing tentpole releases and created new standards for audience engagement across multiple platforms. The strategy combined traditional advertising with groundbreaking digital components that are still studied in marketing courses today.

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The Blair Witch Project (1999)
The Dark Knight (2008)
Avatar (2009)
Inception (2010)