Which retailer launched the first modern points-based loyalty program in 1981 that became the model for countless programs that followed?

Customer loyalty programs have become essential tools for retailers to retain customers and increase lifetime value. These programs have evolved dramatically over the decades, from simple punch cards to sophisticated digital ecosystems that track consumer behavior and offer personalized rewards. Test your knowledge about which major retailer pioneered some of the most influential loyalty programs that changed how businesses approach customer retention.

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American Airlines (AAdvantage program)
Starbucks (Starbucks Rewards)
Tesco (Clubcard)
Walgreens (Balance Rewards)