Which historic department store chain is credited with introducing the first major retail loyalty program in 1897, featuring copper tokens that customers could collect and redeem for merchandise?

While loyalty programs are now ubiquitous in retail, they have a fascinating history dating back over a century. Department stores were pioneers in customer retention strategies, developing innovative ways to encourage repeat business before modern technology existed. Test your knowledge about the origins of retail loyalty programs and how they transformed the shopping experience and created lasting customer relationships.

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Sperry & Hutchinson (S&H Green Stamps)
Macy's Grand Card Program
Sears Roebuck Premium Points
Montgomery Ward Preferred Customer Coins