Which pharmaceutical product launch was the first to utilize direct-to-consumer television advertising after the FDA relaxed broadcast regulations in 1997?

The pharmaceutical industry has created some of the most memorable and impactful marketing campaigns in modern history. From groundbreaking product launches to iconic taglines, pharmaceutical companies have mastered the art of connecting medical solutions with patient needs. Test your knowledge of notable marketing strategies that have shaped the medical product landscape!

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• Claritin (loratadine) by Schering-Plough
• Prozac (fluoxetine) by Eli Lilly
• Lipitor (atorvastatin) by Pfizer
• Viagra (sildenafil) by Pfizer

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