Which global beverage brand revitalized its marketing by incorporating traditional folklore storytellers from different cultures to share tales around its product, launching the campaign 'Stories Bring Us Together'?

In today's global marketplace, brands that effectively incorporate cultural traditions into their marketing narratives often create deeper connections with consumers. This trivia question explores how a particular company masterfully integrated traditional storytelling elements into its brand identity, creating one of the most recognizable cultural marketing campaigns of the 21st century.

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Coca-Cola with their 'Share a Story' campaign featuring traditional narrators from 24 countries
Pepsi with their 'Tales of Refreshment' series highlighting indigenous storytellers
Starbucks with their 'Legends in Every Cup' promotion featuring cultural mythologies
Lipton Tea with their 'Brewing Traditions' campaign showcasing tea ceremonies and associated folktales