Which celebrity entrepreneur launched an e-commerce platform in 2019 that pioneered 'social commerce' by integrating direct shopping with exclusive content and community features?

In the world of famous people turning entrepreneurs, celebrities have increasingly launched their own retail empires. Beyond just lending their names to products, many stars have revolutionized e-commerce with innovative platforms that changed how their fans shop and engage with their brands. This question tests your knowledge about a major celebrity-launched e-commerce innovation that transformed an industry segment.

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• Rihanna with Fenty Beauty's 'Shop Social'
• Kylie Jenner with 'Kylie Cosmetics Direct'
• Gwyneth Paltrow with Goop's 'Contextual Commerce'
• Jessica Alba with Honest Company's 'Community Marketplace'

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