Which linguistic technique was intentionally used in naming the dictionary publisher 'Merriam-Webster' to enhance its market position?

Brand names are fascinating linguistic creations that employ various techniques to appeal to consumers. From phonaesthetics (pleasing sound combinations) to morphology (word formation) and semantic associations, companies invest heavily in linguistic research to craft the perfect name. This poll tests your knowledge about the strategic linguistic techniques used in creating some of the world's most successful brand names.

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Eponymy (using founders' surnames) to leverage the established credibility of both lexicographers
Phonetic symbolism with the 'W' sound to convey wisdom and authority in language matters
Alliteration between 'Merriam' and 'Manuscript' in their original marketing materials
Morphological blending of 'merry' and 'am' to create positive associations with language learning