Which outdoor retailer made headlines in 2018 by changing their mission statement to "We're in business to save our home planet" and donated their entire $10 million tax cut to environmental causes?

Test your knowledge about how major outdoor and nature-focused retailers have transformed their branding to embrace sustainability. The most successful nature-oriented retailers have made significant shifts in their brand positioning to address environmental concerns while maintaining their market appeal. This question explores a notable retail branding transformation that changed the industry landscape.

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Patagonia
REI (Recreational Equipment, Inc.)
The North Face
Columbia Sportswear