Which innovative marketing strategy was first introduced during Diwali shopping season that revolutionized festival shopping in India and is now a standard practice?

Diwali, one of India's most significant cultural festivals, has become a major shopping season that retailers and brands leverage for special marketing campaigns. This festival presents unique opportunities for cultural marketing strategies that blend tradition with modern commerce. Test your knowledge about how brands engage with this important cultural tradition through specialized marketing approaches!

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• The 'Dhanteras Gold Rush' - pre-booking gold jewelry with locked-in prices months before the festival
• Festival-specific limited edition packaging featuring traditional rangoli designs
• The 'Diwali Dhamaka' flash sales that introduced limited-time midnight shopping events
• Family gift bundles with products for each family member in a single themed package

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