Which innovative marketing strategy did Rihanna use to disrupt the beauty industry when launching Fenty Beauty in 2017?

The world of celebrity branding has evolved dramatically in the digital age. Today's biggest stars don't just promote products—they create empires. This trivia question explores how one of the most successful celebrity entrepreneurs leveraged social media to transform their personal brand into a billion-dollar business. Test your knowledge of modern marketing strategies used by famous personalities who have redefined what it means to be a celebrity businessperson.

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She created 40 foundation shades addressing the lack of diversity in makeup lines, driving inclusion as her core brand identity
She was the first celebrity to use TikTok for product releases, creating a viral dance challenge for each new makeup item
She pioneered the subscription box model for celebrity makeup brands, with personalized products based on customer quizzes
She implemented blockchain technology allowing customers to authenticate limited edition products and trade them as digital assets