Which presidential campaign was the first to extensively use 'microtargeting' techniques borrowed from retail marketing to identify and persuade specific voter segments?

Political campaigns often operate like sophisticated retail operations, using consumer psychology and marketing tactics to 'sell' candidates and policies to voters. This trivia question explores how a major presidential campaign revolutionized political retail strategies by applying commercial marketing principles to voter outreach and engagement. Test your knowledge about the intersection of retail strategy and political campaigning!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign