Which celebrity famously turned down a $10 million endorsement deal with Hanes in the 1980s, only to later regret it when Michael Jordan took the deal and earned over $500 million?

Celebrity endorsements can make or break a product launch, often representing some of the most expensive marketing decisions a company can make. Throughout history, certain celebrity-brand partnerships have become iconic while others fizzled despite massive investments. This trivia question explores one of the most financially significant endorsement decisions in celebrity marketing history. Test your knowledge of the business side of fame!

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Magic Johnson
Larry Bird
Charles Barkley
Shaquille O'Neal