Which revolutionary marketing strategy helped 'Hamilton' achieve unprecedented ticket demand before it even opened on Broadway?

Test your knowledge about one of the most innovative marketing campaigns in Broadway history! Theater productions spend millions on marketing to fill seats night after night. Some campaigns become legendary in the performing arts world for their creativity and effectiveness. See if you can identify which groundbreaking strategy helped transform a struggling show into a cultural phenomenon.

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Releasing the entire soundtrack album before opening night, allowing audiences to become familiar with the music in advance
Creating an immersive virtual reality experience that let potential viewers 'attend' the first 15 minutes of the show
Implementing a lottery system where 1,000 tickets were given away free to social media influencers each month
Launching a mobile game app where players could earn discounted tickets by completing Hamilton-themed challenges