Which architectural product marketing campaign featured the tagline "Less is more. More or less." and helped revitalize a century-old building material?

The architecture industry has seen some revolutionary product marketing campaigns that transformed how building materials and design elements are perceived. Beyond mere functionality, these campaigns elevated architectural products to iconic status, influencing design trends worldwide. Test your knowledge about these landmark marketing strategies that changed how architects and consumers view building products!

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IKEA's 'Democratic Design' furniture system campaign
Armstrong World Industries' 'Ceiling Systems That Inspire' campaign
Concrete Canvas's 'Concrete on a Roll' innovation marketing
Brickworks' 'Brick Redux' campaign that repositioned brick as a premium contemporary material