Which dictionary brand's marketing campaign famously used the tagline 'The Word of the Year' to drive annual cultural conversations and significantly boost their digital presence?

In the world of language products, dictionaries and language learning tools have seen revolutionary marketing campaigns that changed how we think about words. One campaign in particular transformed a traditional reference product into a cultural phenomenon, creating unprecedented demand for a linguistic resource. Test your knowledge of this remarkable intersection of language products and innovative marketing!

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Oxford Dictionaries
Merriam-Webster
Cambridge Dictionary
Collins Dictionary