How long did Coca-Cola's 'New Coke' remain on the market before the company was forced to bring back the original formula as 'Coca-Cola Classic'?

In the high-stakes world of product launches, even the biggest brands can make costly mistakes. In 1985, one of the most recognized brands in the world made a decision that would become a legendary case study in marketing missteps. What started as an attempt to revitalize the brand in response to competition turned into one of the most famous product launch failures in history, demonstrating the powerful connection consumers can form with iconic products.

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77 days
6 months
1 year
2 years