Which iconic performing arts organization completely redesigned its logo in 2019, switching from a traditional serif font to a dynamic, shape-shifting logo that changes based on the season's programming?

Major performing arts organizations have undergone significant brand redesigns to modernize their image and appeal to new audiences while preserving their artistic legacy. These rebranding efforts often involve meticulous attention to visual identity, storytelling elements, and audience psychology. Test your knowledge about a famous theater company's recent brand evolution that sparked discussion throughout the performing arts community.

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