Which 1982 film featured a brand collaboration that reportedly increased the featured candy's sales by over 65% and established a new standard for product placement in cinema?

Product placement and brand collaborations have become integral to film and television financing and storytelling. These partnerships can range from subtle appearances to major plot elements that significantly impact both the entertainment property and the brand. This trivia question tests your knowledge of one of the most famous and impactful brand collaborations in cinematic history that changed how products are featured in films.

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E.T. the Extra-Terrestrial (featuring Reese's Pieces)
Blade Runner (featuring Coca-Cola)
Tootsie (featuring M&Ms)
Tron (featuring Atari)