Which pricing strategy did Apple famously implement that contradicted traditional retail discounting models, yet helped establish its premium brand positioning?

Pricing strategy is both art and science in retail marketing. Beyond covering costs and generating profit, effective pricing creates perceived value, influences consumer behavior, and communicates brand positioning. This trivia tests your knowledge of psychological pricing tactics that major retailers employ to drive sales and shape consumer perceptions. Do you understand the subtle psychological triggers that influence purchasing decisions?

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Price anchoring with deliberately overpriced 'decoy' products
Uniform global pricing with minimal discounting and no price negotiations
Dynamic surge pricing during new product launches and holiday seasons
Subscription-based 'equipment as a service' model with monthly payments