Which presidential campaign was the first to use a centralized data analytics system (called 'Project Narwhal') that revolutionized how political campaigns target voters and tailor messages?

Political campaigns have revolutionized brand storytelling techniques over decades, creating some of history's most memorable political messaging. From catchy slogans to innovative logo designs, political branding has shaped how candidates connect with voters and how policies are perceived by the public. Test your knowledge about a pivotal moment in political campaign branding that changed how governments communicate with citizens.

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Barack Obama's 2012 re-election campaign
Bill Clinton's 1996 re-election campaign
George W. Bush's 2004 re-election campaign
Donald Trump's 2016 campaign