Which product innovation did Broadway theaters first implement in 2015 that revolutionized how audiences purchase show merchandise?

The performing arts industry constantly evolves with innovative products that enhance production value and audience experience. From stage technology to merchandise strategies, products play a crucial role in the theatrical world. This poll tests your knowledge about a groundbreaking product development that revolutionized how Broadway merchandising works in the digital era. Can you identify the correct innovation that changed how theater fans interact with show merchandise?

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Digital Playbill integration allowing in-seat merchandise ordering during intermission
Holographic merchandise displays allowing virtual try-on of show t-shirts and costumes
RFID-enabled ticket stubs that unlock exclusive merchandise options based on attendance history
AI-powered merchandise kiosks that recommend products based on audience facial expressions during the show