Which celebrity partnership is credited with revolutionizing athletic footwear marketing and creating the first billion-dollar celebrity endorsement deal?

In the competitive world of retail, celebrity endorsements can make or break a brand's success. Famous people have become integral to brand strategy and advertising campaigns, often transforming customer loyalty and purchasing behavior. This quiz tests your knowledge about the strategic impact of celebrity partnerships in the retail industry. Can you identify the true marketing breakthrough that changed how we think about celebrity endorsements?

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Michael Jordan with Nike (Air Jordan line)
David Beckham with Adidas
LeBron James with Reebok
Serena Williams with Puma