Which retail strategy did New Zealand Tourism employ in its highly successful '100% Pure New Zealand' brand positioning campaign that revolutionized destination marketing?

In the world of geographic products and services, branding strategies often leverage place associations to create unique market positions. From tourism campaigns to regional specialty foods, geographical indicators have become powerful tools in retail marketing. This poll tests your knowledge of how brands utilize geographical elements in their positioning strategy to appeal to consumer psychology and capitalize on place-based associations.

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Focusing exclusively on Lord of the Rings filming locations to leverage the films' popularity
Creating an integrated, experience-based platform emphasizing environmental authenticity that unified all tourism offerings
Targeting only luxury travelers with high-end accommodation packages in remote locations
Developing separate regional micro-brands with no overarching national identity