Which major sports retailer pioneered the first mobile app that allowed customers to scan products in-store and access athlete testimonials and performance data in augmented reality?

The sports retail landscape has undergone massive digital transformation in recent years. Major sporting goods retailers have embraced technology to enhance customer experiences both in-store and online. From virtual try-ons for athletic shoes to AI-powered equipment recommendations, sports retailers are at the forefront of retail innovation. Test your knowledge about a pivotal moment in sports retail digital transformation that changed how athletes and fans shop for their gear.

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Nike with their Nike+ Connect platform (2018)
Dick's Sporting Goods with their ScoreCard AR app (2017)
Under Armour with their UA SportsTech interface (2019)
Adidas with their Adidas Performance Center app (2016)