Which celebrity's beauty brand revolutionized the industry by being among the first to launch with 40 foundation shades, setting a new standard for inclusivity that competitors rushed to match?

In the competitive world of celebrity brand collaborations, strategic partnerships can make or break a product line. The most successful celebrity entrepreneurs understand their target demographics and build authentic connections with their audiences. Test your knowledge about how famous personalities have leveraged their influence to create retail empires and transformed consumer behavior in their respective markets.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Labs)
Selena Gomez (Rare Beauty)