Which 1982 film featured a revolutionary product placement deal with Hershey's Reese's Pieces that reportedly increased the candy's sales by 65% and established the modern template for product placement?

Product placement has evolved from subtle background appearances to strategic brand partnerships that can make or break a film's budget. In the 1980s, one particular product placement deal revolutionized how Hollywood approached brand partnerships, creating a template that's still followed today. Test your knowledge about this landmark moment in film advertising history that forever changed the relationship between major studios and consumer brands.

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E.T. the Extra-Terrestrial
Blade Runner
Tron
The Thing