Which ancient civilization pioneered a formal 'customer loyalty' system where merchants provided clay tokens that regular customers could exchange for discounts on future purchases?

Before modern loyalty cards and points systems, ancient civilizations developed sophisticated methods to encourage repeat customers and build merchant-customer relationships. From Phoenician trade tokens to Roman customer incentives, these early loyalty systems laid the groundwork for today's retail loyalty programs. Test your knowledge about these fascinating early customer retention strategies that shaped commerce for millennia.

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Mesopotamian merchants (circa 3000 BCE), who gave regular buyers marked clay tablets that could be redeemed for preferential trading terms
Egyptian traders (circa 1500 BCE), who recorded customer purchases on papyrus scrolls and offered discounts based on purchase history
Greek agora vendors (circa 500 BCE), who issued bronze tokens to frequent customers that granted access to premium goods
Roman market sellers (circa 100 CE), who maintained wax tablet records of patrician customers and offered them first access to imported goods