Which sporting goods retailer first introduced virtual reality basketball courts in stores that let customers test shoes by playing simulated games with digital NBA players?

The sporting goods retail sector has undergone significant digital transformation in recent years. From virtual fitting rooms to AI-powered product recommendations, technology has revolutionized how consumers shop for sports equipment and apparel. This trivia question tests your knowledge of a groundbreaking retail innovation that changed how athletes and sports enthusiasts try products before purchasing.

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Nike
Adidas
Under Armour
Foot Locker