Which travel retailer first implemented large-scale VR 'try before you fly' experiences in 2016, allowing customers to virtually explore destinations before booking?

Virtual Reality (VR) has transformed how travel retailers showcase destinations to potential customers. Instead of traditional brochures and videos, VR now allows customers to 'experience' locations before booking. This poll tests your knowledge about the pioneering implementation of VR technology in geographic retail that changed how people shop for travel experiences.

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Thomas Cook
Expedia
TUI Group
Flight Centre