Which sporting goods giant recalled over 400,000 running shoes in 2006 due to a defect that could cause ankle injuries, but turned the situation around with their response strategy?

Product recalls can be devastating for companies, but some brands manage to turn potential disasters into success stories. The sports industry has seen several notable product recalls that tested major brands, but one particular case stands out for how the company responded and ultimately strengthened their market position. Test your knowledge about this famous sports product recall that actually enhanced brand loyalty rather than destroying it.

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Nike - They offered free replacements plus a $25 gift card, created a dedicated customer service team, and launched their 'We Make It Right' campaign
Adidas - They implemented a 'Double Refund' policy and established their 'Quality Promise Guarantee' program that's still in use today
Under Armour - They created a shoe recycling initiative and donated $1 million to sports injury prevention research
New Balance - They opened temporary 'Exchange Centers' in major cities and introduced their industry-first 'Lifetime Quality Warranty'