Which retail innovation, now considered essential in omnichannel strategy, was first widely implemented by major retailers around 2013-2014 and saw a 208% increase in usage during the COVID-19 pandemic?

The retail landscape has transformed dramatically over the past decade with omnichannel strategies becoming essential for success. One particular innovation has significantly changed how consumers interact with retailers, blending the convenience of online shopping with the immediacy of physical stores. Test your knowledge about this key retail development that has become a cornerstone of modern shopping experiences and a competitive necessity for retailers seeking to meet evolving consumer expectations.

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