Which innovative marketing strategy first significantly boosted the Bhagavad Gita's popularity in Western markets during the 20th century?

The Bhagavad Gita is one of the most translated and marketed religious texts worldwide, finding its way from ancient India to modern Western bookstores through various marketing approaches. Its journey from sacred scripture to commercial success involves fascinating marketing strategies that transformed an ancient spiritual dialogue into a bestselling philosophical text. Test your knowledge about how this fundamental Hindu text was introduced and marketed to Western audiences.

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Celebrity endorsements by Hollywood stars claiming the text helped with method acting
Distribution by the International Society for Krishna Consciousness (ISKCON) at airports and public spaces
Limited-edition luxury versions marketed exclusively to Ivy League universities
Television infomercials featuring testimonials from business executives about its leadership principles