Which company first implemented the what3words system for retail deliveries, dividing the world into 3x3 meter squares with unique three-word addresses?

In the competitive world of retail, location intelligence and geographical innovations have revolutionized how products reach customers. One particular breakthrough in 2013 changed the delivery landscape forever by introducing a precise location system that didn't rely on traditional addresses. This innovation has since transformed last-mile delivery, especially in regions without formal addressing systems. Test your knowledge about this geographical retail revolution!

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