Which music retail company's sonic brand identity was created by composer Walter Werzowa and consists of just five notes (D, G, A, B, D) that became one of the most recognizable audio logos worldwide?

The strategic use of sound and music has become a powerful tool in brand identity. Sonic branding creates distinctive audio signatures that consumers instantly recognize, sometimes even without visual cues. These audio logos can trigger emotional responses and brand recall in seconds. This poll tests your knowledge about one of the most successful sonic branding campaigns in music retail history that revolutionized how companies approach audio identity.

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Intel
Spotify
Guitar Center
Beats by Dre