Which major gaming company first implemented an AR 'virtual try-on' system in their flagship stores, allowing customers to see themselves wearing character costumes before purchasing?

The gaming industry has been at the forefront of adopting augmented reality (AR) technologies in retail experiences. From virtual try-ons for gaming merchandise to interactive store displays that bring game characters to life, AR is transforming how gamers shop and interact with products. Test your knowledge about this cutting-edge intersection of gaming and retail innovation!

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Nintendo, with their 'Power Up Fitting Room' in 2018
Sony PlayStation, with their 'Digital Cosplay Experience' in 2019
Microsoft Xbox, with their 'Augmented Avatar Wardrobe' in 2017
Epic Games, with their 'Fortnite Fashion Mirror' in 2020