Which major sports brand first introduced virtual reality running experiences that allow customers to 'test' running shoes by virtually running through famous global locations while in-store?

The sporting goods retail landscape has dramatically transformed in recent years, with brands creating increasingly immersive and technology-enhanced in-store experiences. Leading sports retailers are revolutionizing how customers interact with products before purchase, turning traditional shopping into memorable brand experiences. Test your knowledge about one particularly innovative approach that changed the game in sports retail experiential marketing!

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Nike with its 'Nike RunLab' technology
Adidas with its 'Terrain Simulator' platform
Under Armour with its 'Global Trails' experience
ASICS with its 'WorldRunner' virtual environment