Which children's literature brand mascot was created in 1965 and has appeared on over 300 million books worldwide as a marketing symbol for early reading?

Brand mascots aren't just for cereal boxes and insurance companies! The publishing world has created some memorable characters that represent major literary brands and publishing houses. These iconic figures have helped market books and create brand recognition in the competitive world of literature. Test your knowledge about these literary brand ambassadors that have shaped book marketing and consumer psychology in the publishing industry.

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Penguin (Penguin Books)
The Very Hungry Caterpillar (World of Eric Carle)
The Cat in the Hat (Dr. Seuss Enterprises)
Paddington Bear (HarperCollins Children's Books)