Which subscription-based business model is widely considered the oldest continuous example in history, dating back to the 17th century?

Before the digital age transformed how we consume products and services, subscription models had already been shaping commerce for centuries. From book clubs to milk delivery, recurring revenue strategies have deep historical roots that influenced modern subscription businesses. Test your knowledge about the fascinating evolution of subscription models throughout history!

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• Book-of-the-month clubs (started in 1629)
• Newspaper and periodical subscriptions (started in the 1600s)
• Insurance premium payments (formalized in 1688)
• Agricultural seed subscriptions (began in 1642)

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