Which gaming company first successfully implemented a true omnichannel experience allowing players to buy a game digitally, start playing on one device, and seamlessly continue on another with cross-progression?

The gaming industry has undergone massive transformation in how products reach consumers. From physical cartridges in specialty stores to digital downloads, subscription services, and immersive in-game purchases, gaming retail exemplifies omnichannel innovation. This poll tests your knowledge about a groundbreaking omnichannel strategy that changed how gamers discover, purchase, and experience games.

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Valve (Steam) with Steam Cloud in 2008
Microsoft with Xbox Play Anywhere in 2016
Sony with PlayStation Cross-Buy in 2012
Epic Games with Fortnite cross-progression in 2018