Which basketball legend signed a lifetime deal with Nike reportedly worth over $1 billion, creating one of the most successful signature shoe lines in history?

Celebrity endorsements can significantly impact brand recognition and consumer behavior. When a famous face becomes the public representative for a product, sales can skyrocket overnight. This poll tests your knowledge about one of the most lucrative celebrity endorsement deals in retail history, which transformed both the brand and the celebrity's business portfolio.

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Michael Jordan
LeBron James
Kobe Bryant
Shaquille O'Neal