In 1984, which musical instrument manufacturer revitalized its brand with the famous "Invent Yourself" campaign featuring celebrity musicians defying conventional uses of their instruments?

The music industry has created some of the most memorable advertising campaigns in history. Beyond just selling albums and instruments, music brands have crafted marketing strategies that became cultural touchstones. This trivia question explores one famous advertising campaign that changed how consumers viewed a musical instrument brand and helped revitalize its market position. Test your knowledge of this iconic marketing moment!

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Fender, with Bruce Springsteen playing his guitar behind his head
Yamaha, with Elton John playing piano while standing on his head
Roland, with Phil Collins playing electronic drums underwater
Steinway & Sons, with pianist Vladimir Horowitz playing while the piano was suspended upside-down