Which Broadway musical pioneered the 'lottery ticket system' that later became a standard marketing practice across the theater industry?

Theater and performing arts marketing has evolved dramatically in the digital age. One particular Broadway show revolutionized how theatrical productions are marketed to audiences through an innovative strategy that changed the industry. Test your knowledge about this famous product marketing breakthrough that helped transform a struggling show into a global phenomenon and set new standards for performing arts promotion.

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Rent
Hamilton
The Phantom of the Opera
Wicked