Which pricing strategy was found to increase sales by nearly 24% compared to whole-dollar prices according to research from the University of Chicago and MIT?

Pricing strategies can dramatically influence consumer behavior, often in ways we don't consciously recognize. Retailers and marketers study these psychological triggers extensively to optimize revenue. This trivia question explores one of the most successful pricing tactics that has become ubiquitous in modern retail. Test your knowledge of the psychology behind the numbers in your shopping cart!

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• Charm pricing (prices ending in 9, like $19.99)
• Prestige pricing (deliberately higher prices to suggest quality)
• Bundle pricing (package deals at a slight discount)
• Dynamic pricing (prices that change based on demand)

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