Which global brand created the groundbreaking "Share a Coke with" campaign that was specially adapted for Lunar New Year celebrations by replacing names with familial terms like "Grandmother" and "Grandfather"?

Cultural festivals around the world represent rich traditions while also becoming significant marketing opportunities for brands. These celebrations bring together communities and create unique touchpoints for products that align with cultural values. Test your knowledge about how global brands have incorporated cultural festivals into their marketing strategies, respecting traditions while connecting with consumers during these special occasions.

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Coca-Cola
Pepsi
Sprite
Fanta