Which Broadway musical was the first to use a viral TikTok challenge as its primary marketing strategy, resulting in record-breaking advance ticket sales?

The performing arts industry has undergone significant transformation in how productions are marketed to audiences. From traditional playbills to digital campaigns, theaters and production companies have had to innovate their advertising techniques to reach modern audiences. This trivia question tests your knowledge about a groundbreaking digital marketing campaign that changed how Broadway shows connect with potential theatergoers.

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Six
Hamilton
Dear Evan Hansen
Hadestown