What unique marketing strategy did 3M use in 1980 that turned the initially struggling Post-it Notes into a massive commercial success?

The path from invention to successful product often involves unexpected turns and brilliant marketing. Post-it Notes, now ubiquitous in offices worldwide, began as a 'failed' adhesive experiment at 3M. This poll tests your knowledge about one of the most iconic product design and launch stories in business history - a perfect example of how persistence and creative marketing can transform an accidental discovery into a revolutionary office product.

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The Boise Blitz - giving free samples directly to office secretaries and executives in Boise, Idaho as a test market
A nationwide TV commercial campaign featuring celebrities using Post-it Notes in their daily lives
Exclusive distribution deals with major office supply retailers offering significant discounts for bulk purchases
Partnering with Apple to include Post-it Notes with every Macintosh computer as organizational tools